According to multiple reports, Americans spend approximately 3.7 Billion dollars on going out to eat. On top of that, as per an article done by Restaurant Business Online, "one-quarter of Americans will be sitting in restaurants on February 14, according to research from the National Restaurant Association (NRA)." Apparently, those who are going out plan to celebrate not only on the day of, but also on the weekends before and after!
Those are some big numbers... but how can you ensure that your restaurant is the first choice?
1. Offer Food Specials For Both Couples and Singles
Singles count too! Guests of different backgrounds will be out and about, and more importantly will still need to eat. There is no need to ostracize a large group of potential guests because they do not have or want a significant other to spend this day with. Target groups of friends as well as couples and those who will be dining solo. Places that offer special events menus, especially when it comes to the day of love should try to reach all potential audiences.
Valentine's day is definitely one of the busiest times of the year and it makes total sense for restaurants to give it the appropriate attention. Specials can vary from couple's all inclusive dinner combo, to a galentine's free appetizer special, all the way to a singles’ free wine tasting with the purchase of a dinner entree.
2. Schedule Your Most Skillful Staff
You don't wine mixed up orders going out along with spilled glasses of wine and-broken dishes. You want things to go as smoothly as possible. Guests should enjoy themselves at your restaurant, and be able to recall something special about the incredible service they had received.
When your most skillful staff is on hand, all tasks will be completed with a flourish, making sure that your restaurant gets recommended again and again.
3. Decorate For The Occasion
Light some candles, and keep it classy with roses, or go all out with balloons and glitter. Need more ideas? Check out this article describing more ways to get creative with your restaurant promotions.
Creating a relevant ambiance for the customers enhances their experiences and provides them with a warm and romantic welcome. You don't have to go all-in in by hiring a professional decorator. Simply including a few special touches would suffice. Just do not forget to play Frank Sinatra...
4. Hand Out Valentines's Gifts
There is a range of possible offerings. Theses items could either be personal gifts like chocolates, flowers, or free professional photos to promotional materials like coupons, fliers, and gift cards for future dates.
Small touches are what matter and are what will make a difference between a nice dining experience and something extraordinary.
5. Use Social Media to Advertise Early
When people see pictures of your special heart shaped lava cakes and photo-shoot worthy background, they'll be tempted to put in their reservations early.
Stephanie Gabriel is a Marketing Intern at Ordyx POS and a soon-to-be graduate of Florida Atlantic University. She Enjoys creating new content and learning about the different marketing and business strategies.
Updates made by Sloane Viner in 2020.