“It can cost 5 times more to acquire new customers than it does to keep current ones." [The National Law Review]
1. Make Your Guests Feel Important
With this data restaurants are able to easily segment and target customers, and repeat business can be driven through a number of ways; this could be tailoring promotions to specific customers through email, phone, mail, etc., offering customers their favorite items on birthdays, or even surprising customers with a free meal on their 'nth visit! The possibilities are endless and can be most easily explored with detailed analytics through your POS system.
2. Notice Patterns and Exploit Them
Maybe you notice that your most profitable or most loyal customers—in most cases these guests are the same—order from a specific area of the menu with your best items, while those who spend less don't. You can then strategize a way to direct these lower spending customers towards the area of the menu that will most likely peak their desire to return to your restaurant.
Managers can be much more confident in making these business decisions with valid, and verifiable data from their POS analytics. This data can enable your restaurant to make moves based on real analysis instead of gut feeling or assumptions.
3. Manage Costs That Will Trickle Down
When a restaurant saves money, there is more space in the budget to positively benefit the customer; this could include more specials on favorite items, renovations to enhance the customer experience, or even events to show customer appreciation. All of these things, plus more, will excite customers and develop a profitable relationship between guest and restaurant that will lead to return visits.
Coleman Howard is a Marketing Manager for Ordyx POS. An MBA Graduate from Florida Atlantic University, he has a passion for studying, innovating, and presenting new ideas in the industry.