Well let me ask you this: As a restaurant owner or manager, have you ever found yourself wondering where all the money has gone?
Have you been in a situation where the numbers were not adding up?
Have you had days when incoming orders were significantly slower than other days?
Have you ever wondered why your customers were not finding convenience?
The list goes on…
1. Inventory and Loss Prevention
Restaurant owners and managers need to keep track of all the inventory because each missing dollar adds up and can become rather costly. Thankfully, a modern solution can be found in the form of a modern POS, which is crucial in keeping the different elements of inventory management to reduce waste.
2. Managing All Accounting Entries
Accounting entries can be tricky and doing it the old-fashioned way is not enjoyable--I would rather clean dishes. Few people find delight in crunching numbers and analyzing data for days on end. Why bother doing it yourself, when an automated software, can manage all these numbers with no issues…
Thankfully, there are now Ordyx integrations such as Quick Books, or others, which directly work with your POS system to streamline any accounting work that needs to be done. Having all of this work done in one place majorly reduces your workload--especially if you hate working with numbers.
3. Keeping Up With Customer Activity
Wondering why I have suddenly become your personal weather channel news reporter?
Stick with me, I am trying to prove a point here...
With sudden or unexpected changes in customer activities, you are required to adapt and come up with enticing promotions. Trying to attract customers, even on days when no one seems up to on seems up to weathering the weather, is a challenge. Luckily, a cloud based POS system allows you to add or eliminate any specials in-the-moment, from anywhere. Now you can offer a rainy-day soup or snowy day hot chocolate, making it hard to stay away!
4. Accept Online Reservations and Ordering.
As a restaurateurs, you already realize how much online ordering and customer accounts advance your business. Offer customers a variety of ways to reach you and get what they want, in turn letting you get what you want. With a modern POS system, your restaurant could easily expand, getting further into its existing customer base and reaching new ones.
5. Protecting Customer Data
Unfortunately, a traditional POS stores all the data in a physical server, which increases the risk of unwanted access. A simple USB could be used to steal multiple credit card numbers, names, and more. The risk is high and security is extremely low. If you are still using such an antiquated system, it may be time to consider making a switch and even looking into using an EMV reader. Whereas a modern point of sale system stores all the encrypted information on the cloud making it unreadable, even if it were to be breached.
6. In House Marketing
A cloud POS system safely keeps customer information (email, phone number, loyalty ID etc.), which can be used to reach out to customers and personalize any marketing efforts. As a result, existing restaurant-goers become more loyal and turn into frequent visitors. While it is more difficult to attract new customers than to keep old ones, sending out personalized marketing campaigns maximize the earning potential through your existing customer base and increases interest with the new one.
About the Author: Stephanie Gabriel
Stephanie Gabriel is a Marketing Intern at Ordyx POS and a soon-to-be graduate of Florida Atlantic University. She enjoys creating new content and learning about the different marketing and business strategies.
Updates by Sloane Viner on 1/30/2020.