One of the greatest tools a solopreneur has at their disposal is technology. As Modus explains, tech has become ubiquitous in the worlds of business and marketing, and it’s reshaping how we function. These days, it’s difficult to imagine how a company could thrive without making good use of technology. That’s why it’s important to understand the full scope of what tech has to offer your business, and how to make the most of it. Here’s a look at a few ways technology can boost your company:
Technology provides a ton of branding opportunities, so make the most of them. For example, your business’s website offers a wealth of opportunities to nail your company’s brand. You can use the “About” section of your site to include your mission statement and share the human details of your company’s story.
A reliable smartphone, for example, can make a massive difference. Just the simple act of being able to keep all of your communications in one place, whether it’s calling, messaging, or email, will make your job easier. On top of that, there are plenty of task management applications you can load onto a smartphone that will keep you on track with everything that needs done.
For instance, you might have a top-notch phone, but your provider is costing you too much. Look for quality provider options that allow you to customize your plan to your work and budget requirements. Stay savvy, and don’t be afraid to cut things that aren’t working for your bottom line.
Finding Your Audience
Hootsuite points out social media sites, however, have a massive amount of information about their users. Each profile is filled with details – some provided by the users themselves, others observed by the site – that help the site to know, with great detail, what kinds of services and products that user might need.
All this means you can do more with a smaller audience (and a smaller budget). A television ad might get your business seen by thousands, but only ten of those people are the “right” people. One hundred viewers who all need your product is a far more efficient use of your ad dollars.
Building Customer Connections
Business owners can take full advantage of this by focusing on using digital means to connect with their customers. This means providing plenty of avenues for feedback, listening to what customers have to say, and using that feedback to adjust and improve. Going the extra mile to respond individually to those who reach out can make a big difference for your brand, especially when you’re just starting out.
This is why it’s important to make sure your website has up to date contact information and to regularly check and respond to your social media messages. Don’t let your audience feel unheard – even if their input isn’t as useful as they think it is, knowing you’ve listened will retain unhappy customers and boost your reputation.
In the digital age, having a firm grasp of technology – and finding people to fill the gaps when you don’t have the required skills – is a must for business owners. It’s time to put tech to work in your world. Making the most of the tech available means your business will have a strong path toward success.