2019 marked the 10th consecutive year of record sales for the distilled spirits industry. While the influence of modern cocktail programs is not being tracked on a national scale, industry professionals are keenly aware that well-executed programs have a positive impact on an establishment's bottom line.
As the momentum behind craft cocktails continues to build, seeking opportunities to improve processes and standardize protocols can make these programs even more profitable. Here are four easy ways to do it:
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